Four Google Ads Noble Truths: get zen with Adwords

Hi, my name is Max Wilhard, and my spiritual name is Buddha Deva. I love Buddhism and I am trying to use the teachings of the Buddha even when I’m setting up Google Ads. I have 18 years experience with PPC ads.

So, what does it mean to manage Google Ads like Buddha? Do you remember Buddha’s “Four Noble Truths”? What do these truths mean if you need Google Ads? I will explain you Four Noble Truths right now.

Four Google Ads Noble Truths

1. You will suffer

The first Buddha’s truth is suffering: life is suffering. That means that you have to suffer all your life. From birth we are condemned to suffer a lot – it is inevitable.

Google team knew this when they created Google Ads. In fact, they created Adwords with this noble truth in mind. They want their clients to suffer as much as possible.

Every buddy who decides to use Google Ads will suffer a lot. This is the first Google Ads Noble Truth.

2. The reason for your suffering is not Google

The reason for your sufferings is not Google Ads, the reason is your unfulfilled desires. You have a burning desire to get more visits, leads, calls, and to increase sales. You are dreaming about increased profits, lots of money, a new car or a new house.

Google  Ads knows it very well and promises you lots of visits, leads, calls, and sales. Also, they promise to give you $400 in free ad credit. And this way they create big expectations in your mind.

After you read Google Ads promises you are starting to expect happiness. 

And after that, you start spending lots of money and have no visits, no leads, no calls, no sales. And later you have an insight that it’s Google who gets lots of visits, leads and money, not you. And you suffer.

But you suffer not because of Google Ads. You suffer because of your desires. 

Only your desires are the reason for all the suffering.

When your expectations and desires are not met – you suffer.

You get suffering, but Google gets all the money. But don’t blame Google. Great Buddha teaches us that the culprit of all your sufferings is not Google, it is your desires. 

This is the Second Google Ads Noble Truth.

3. You can stop suffering

If you get rid of your desires, you will not suffer any more. Thus you can stop suffering. 

Don’t want visits, leads, calls, and sales! Free yourself. And you will be able to watch how Google Ads spends lots of your money, and give you no leads, and you will be calm and happy. 

There is also another way – hire us now and you will have visits, leads, and sales from Google Ads. And you will not suffer. 

You can stop suffering. This is the Third Google Ads Noble Truth. 

4. Noble Eightfold Path to Happiness

The last Google Ads Noble Truths tells that you should do the following eight things to become happy and reach Nirvana before Google destroy your nervous system:

1. Competitive advantages. Your product or service MUST have competitive advantages. Otherwise, Google will eat all your money at lunch, but you will have no sales. If you don’t have competitive advantages, better close your business and find a good job.

2. First screen. The webpage where you are driving traffic from Google Ads is critically important for your success. But the more important thing is the first screen of your landing page. Your competitive advantages, your greatest offer and your contacts should be there. Of cause, if you want to get rich and be happy.

3. Ad texts. Put your competitive advantages into the texts of your ads. Check that you have better ads than your competitors. Test different ads. Test, test, test…

4. Measure results. Set up call tracking and order tracking. You should know exactly which keywords, ads and landing pages bring you money and make you happy. 

5. Keywords. Find keywords that your competitors don’t know. Good keywords will stop your suffering.

6. Website load speed. Check your website load speed. It should be under 3 seconds, ideally – 1 second. It is very important!..

7. Negative keywords. Don’t forget to use negative keywords. Believe me, it can make you really happy.

8. Hire 1CentPPC.com. Hire us. We will do all that should be done to make you happy and successful. 

Final thoughts

True Love

We always set up and manage Google Ads with true love. We love what we are doing and we are skilful in Google Ads. We never miss a chance to learn and grow. We love our customers and do our best for them.

Do your business with love and hire people who love what they do. And success will follow!

Mindfulness: breathe in, breathe out

When we do advertising we contemplate our breath and keep a mindfull state of mind. When you do your business – focus on your breath, meditate.

Breathe in, and calm your body and mind. Breathe out, and smile. Dwell in the present moment, you know this is the only moment. Breathing in, you know you are breathing in. Breathing out, you know you are breathing out.

Google Ads is meditation. Life is meditation. Meditate with us!